Tag Archive: The Great Ideas Guy

Remember when you were a little kid and you got invited to someone’s party and you didn’t want to go because you were scared to go or you thought you wouldn’t have any fun? And then your mom or dad made you go, and once you got there you had so much fun that you didn’t want to leave? And how many times over the years have you had that experience? Aren’t you always surprised when you do something you’ve been putting off that you actually feel great once you finally do it?

Often it’s the things we don’t want to do that’re the ones that get us where we want to be—calling those prospects, fixing a problem for an upset customer, getting up at 5:30am and going to the gym before work, or setting one day aside on the weekend for nothing other than rest and family time.

Here’s a tip: when you make out your “To Do” list for the day, and you prioritize it, put the tasks that you want to do the LEAST at the top of your list, and do them first. Two things will happen—you’ll get it out of the way so you won’t have to think about it all day, and your energy level will actually increase because you’re on the downhill slope for the rest of the day.

So—go ahead. Do the things you don’t want to do—but know you need to do—as soon as possible. And help yourself get you what you really want.

Authored by Speaker With Spark Jeff Peden, The Great Ideas Guy and author of Take It to the Max.


Are you cutting off your nose to spite your face when you initiate internal cost-cutting measures?

I was invited to a local radio station to talk with the sales manager about working with her team to increase morale, productivity, and business development results. As I came into their office space in the back of the station, the sales manager rather sheepishly offered me a cup of coffee on the condition that she could find an extra cup to put my coffee in. Seems the parent company had decided that extra coffee cups, or even Styrofoam cups, were an expense they could eliminate from the daily operations of the station.

That might have seemed a good idea from headquarters located 700 miles away in Texas. But how much morale and productivity did saving $2.37 per day cost the company? Can you imagine inviting someone in your office, only to be embarrassed to tell them that the company you work for is so cheap and cares so little about you that they won’t even provide coffee cups for your guests?

Leaders, think very carefully, and then think again before initiating any “cost-saving” measures in your company. It could be that the money you save is being swallowed by the hole you’re creating in the loss of morale, attitudes and productivity of your employees.

Don’t cut your nose off to spite your face!


 Jeff Peden, MEd.

Great Ideas LLC

895 Rhonda Court, Suite 100

Radcliff, KY 40160

(502) 638-2001

Visit us at: http://www.jeffpeden.com

President-Elect, TN Chapter, National Speakers Association

The Great Ideas! GuySM

Working with companies that want to

take employee engagement, customer experience,

and organizational performance To The MAX!

Customer Satisfaction doesn’t mean much anymore. Customer satisfaction means they’re not complaining, but it doesn’t mean they’re coming back.

One question I ask businesses is this: Why do your customers leave you? They give me all sorts of answers, but the real answer is: You have no idea why they leave you until you ask them.

I recommend that companies make a phone call to their customers no later than two business days after a transaction, and after thanking them again for their business, ask them one simple question.

“On a scale of 1-10, with 10 being we walk on water and 1 being you never want to talk to us again, how would you rate us on recommending us to a friend?”

Then listen to what they say. If they give you a 9 or 10, you say “Great! Can you give me one reason you rated us like that?” If they give you a 7 or 8, tell them “We’re really shooting to be a 9 or a 10 in your book. Can you give me one suggestion as to how we could move from a 7 to a 9?” If they give you a 6 or lower, say “Somehow we’ve made a great mistake. What would it take to make you happy again?”

Ask your customers and they will tell you what you’re doing right and what needs improving. And, their loyalty and referrals will grow because you’ve taken the time to talk to them, listen to their ideas, and show you really care.

Authored by Jeff Peden, The Great Ideas Guy and Speaker With Spark

Jeff Peden, Author of Take It To the Max